America's Cup

America's Cup

Most World Cups are not profitable. These economists say the U.S. can buck that trend

But their theories apply to normal times. These are not normal times.

Talib Visram's avatar
Talib Visram
Jun 17, 2025
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Photo by fabio Spano on Unsplash

For 2014, Brazil spent approximately $15 billion on its World Cup, having to build and significantly renovate a number of stadiums. It had very little return, with some estimates at 2.5% of the investment figure.

For 2022, Qatar blew Brazil out of the water, spending an estimated $220 billion, and probably generating about…

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